Mystery Shopping
IPF has been supplying mystery shopping services to several clients for many years now. Our experience has shown that the results obtained correlate clearly to the skill, expertise, experience and knowledge of the operative carrying out the visit.
Our mystery shopping team are provided with the necessary training to ensure that they have a comprehensive knowledge of the client’s business, products and services. We also ensure that only operatives appropriate for the client’s customer demographic are used. They are fully instructed on the aims and objectives of the visit, area of focus and any prior concerns. The client feedback report provides, in comprehensive detail, the operative’s findings, evaluation and recommendations.
Some clients require test purchases as part of the mystery shopping visit. This can be to ensure supply chain integrity, provide a market survey on the availability and distribution of their products in any given locality, or to seek to corroborate business intelligence suggesting wrong-doing.
Other clients are seeking to evaluate staff performance, checking compliance with company guidelines and policies or identifying training needs and requirements. In other cases staffing issues have been the primary concern.
Mystery shopping has often led to improvements in staff training, identification of business vulnerabilities and potential exploitation as well as increased product security through education, engineering and enforcement.
We are happy to discuss your mystery shopping needs and tailor a solution appropriate to your requirements.